Insights
What actually works in digital. No fluff. No jargon.
Thought leadership, strategy breakdowns, and real-world analysis from 27+ years in digital. If we wouldn’t tell it to a paying client, we don’t publish it here.
Google Just Changed How 2 Billion People Find Local Businesses
On March 12, 2026, Google launched Ask Maps — Gemini AI now decides which businesses get recommended to 2 billion monthly users. If your Google Business Profile is stale, the AI skips you. Here’s what changed and what to do about it.
Read Article →Why Most Digital Audits Are Worthless (And What a Real One Looks Like)
The difference between a PDF that collects dust and a diagnostic that actually changes your business. A breakdown of what Assess & Enhance delivers and why it works.
Coming SoonThe AI Tools That Actually Save SMBs Money (And the Ones That Don’t)
After four years of hands-on AI tool testing, here’s what delivers real ROI for businesses doing $2M–$50M and what’s just expensive hype.
Coming SoonYour Shopify App Stack Is Killing Your Site Speed (Here’s How to Fix It)
The average Shopify store has 15+ apps installed. Most of them overlap, conflict, or aren’t configured correctly. A framework for consolidating to a fast, clean stack.
Coming Soon