Fractional CDO / CMO / CAIO
A senior digital executive in your business. Not on your payroll.
Fractional CDO, CMO, or CAIO leadership for businesses that need executive-level digital strategy without the $300K+ salary. You get Joseph — not a junior account manager reading from a playbook.
You don’t need another agency. You need a digital executive.
There’s a gap in most businesses between $2M and $50M. You’ve outgrown the DIY phase. You know your digital presence needs serious strategic leadership. But you’re not yet at the scale where a full-time Chief Digital Officer or CMO makes financial sense.
So you hire agencies. And agencies assign you an account manager who’s two years out of college, running your strategy off a template they use for every client, while the senior partner who sold you the engagement moves on to the next pitch.
Fractional leadership solves this. You get a senior digital executive — someone who has actually held the C-suite title, not just borrowed it for a LinkedIn headline — embedded in your business at a fraction of the full-time cost.
People shouldn’t call themselves a fractional CMO if they’ve never been an unfractional CMO. Joseph has held the title and done the work.
What’s Included
The specifics.
Ongoing Strategic Direction
Regular strategic sessions where we review performance, adjust the roadmap, and make decisions that align your digital presence with business goals.
Team & Vendor Management
Oversight of your internal team and external vendors. Making sure everyone is aligned, accountable, and producing work that meets the standard.
Technology Stack Oversight
Evaluating, selecting, and managing your digital tools and platforms. Eliminating waste, consolidating where possible, and ensuring everything integrates properly.
Executive-Level Reporting
Clear, honest reporting on what’s working, what isn’t, and what we’re doing about it. No vanity metrics. No spin. The numbers that matter to your bottom line.
Budget & Resource Allocation
Strategic allocation of your digital marketing and technology budget. Making sure every dollar goes where it has the highest impact.
Growth Strategy & Execution
Not just planning — overseeing the execution of growth initiatives from concept through implementation and measurement.
Ideal Client
This is built for businesses that need senior leadership, not another vendor.
- ✓You’re doing $2M–$50M in revenue and your digital strategy is fragmented across multiple agencies and freelancers
- ✓You need someone who can own the entire digital picture, not just one channel
- ✓You’ve been burned by agencies where the senior person disappears after the pitch
- ✓You need executive-level judgment on technology, marketing, and digital operations decisions
- ✓A full-time CDO or CMO isn’t financially justifiable yet, but the need for that leadership is real
The Path
Every engagement starts with clarity.
Every fractional engagement starts with Assess & Enhance. The sprint gives both sides clarity on the current state, priorities, and working style before committing to an ongoing relationship. It’s the foundation the retainer is built on.
Step 1
Assess & Enhance
Step 2
Fractional Strategic Leadership
Stop managing your digital presence by committee.
Start with the diagnostic. The right leadership structure reveals itself.
Start Your Assessment →